Creative Direction involves exploring ideas and themes that
best express the essence of your brand and bring it to life.
The process involves utilising the results of our brand strategy as a blueprint from which ideas can flow. This can include formulating campaigns with marketing and brand managers within your organisation. Or figuring out ways
to utilise in-house resources.
Once a theme is decided specific components need to be created
be it an ad campaign, marketing material or identity package.
The process ensures that the
creative vision remains unified and consistent throughout the whole process. Without it the campaign runs the risk of losing clarity and focus.
Hun Wynn is our award winning creative director, with over 16 years of experience working for top entertainment and corporate brands here in the UK and the US. He has created identities and brand campaigns for numerous blue chip companies like BT, Eircom, Sony, Sky, 20th Century Fox, Disney, KPMG and Discovery Channel to name a few.
